Subscribe to Newsletter

logo

  • News
  • Projects
  • Business and Finance
  • Trending
  • Business Insight
  • Events
  • Online Magazine
  • Advertise
  • Contact
Home
  • News
  • Projects
  • Business and Finance
  • Trending
  • Business Insight
  • Events
  • Online Magazine
  • Advertise
  • Contact
Quotes by TradingView

Shell unveils bold redesign of Helix Ultra lubricant range

04 Jun, 2025
Shell Helix Ultra unveils bold redesign



Shell has announced a bold new chapter for its iconic Helix lubricant range, unveiling a striking packaging redesign alongside the launch of its global ‘Unleash the Power Within’ campaign.

The initiative spotlights Shell Helix Ultra, the brand’s flagship motor oil, and features official Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton for the first time.

The refreshed packaging, described as “sleek, modern, and performance-led,” is designed to deliver a “More Powerful Choice” for consumers.

It boasts enhanced functionality, improved on-shelf impact, and simplified product navigation.

Clear, easy-to-read back labels now highlight key product benefits and specifications, empowering drivers to confidently select the right oil for their engine’s needs.

Enhanced technology claims and visual cues further reinforce Shell Helix’s reputation for innovation and power.

Vanessa Boag, Shell’s VP Global Lubricants Marketing, emphasised the significance of this milestone: “This milestone is a powerful testament to Shell’s relentless innovation and the trust we’ve earned from partners and customers around the world.

“Our new Shell Helix packaging is a bold, modern evolution – designed with our customers in mind.

“Today, we celebrate not just the power of our product, but the power within every drive, every engine, and every journey.”

At the heart of the campaign is Shell Helix Ultra, which promises to “unleash the power within your engine,” offering more power, faster responsiveness, and better fuel economy.

The launch also marks 75 years of partnership between Shell and Scuderia Ferrari HP—a legacy built on shared innovation, leadership, and trust.

Shell Helix Ultra remains Ferrari’s oil of choice, both on and off the track, reflecting a collaboration that continues to push the boundaries of engine performance and protection.

The launch event, attended by over 100 key opinion leaders and customers from more than 13 countries, celebrated Shell’s racing legacy and enduring partnership with Ferrari.

The new packaging and campaign will begin rolling out across key markets after summer 2025, supported by a comprehensive suite of trade, digital, and experiential activations.

Related Articles

Shell announces strong Q1 results and $3.5b share buyback program

Shell reports $5.6b Q1 earnings, launches buybacks

Shell boosts Ursa stake, strengthening Gulf leadership

Shell boosts Ursa stake, strengthening Gulf leadership

Shell and partners to sell entire Colonial Enterprises stake to Brookfield for $9b

Shell and partners to sell entire Colonial Enterprises stake to Brookfield for $9b

Shell

Shell releases Q1 2025 update ahead of final results

Comments

Leave a comment Cancel reply

You must be logged in to post a comment.

Breaking

  • News
  • Projects
  • Trending
12 Jun

APLNG cuts LNG contract price substantially for Sinopec

10 Jun

Worley selected for Alaska LNG pipeline engineering

05 Jun

Australia’s global gas investment edge is slipping away

04 Jun

Queensland LNG operators win top AEP excellence award

04 Jun

Queensland releases new land for gas exploration

05 Jun

Venture Global begins work on CP2 LNG in the US

05 Jun

Government approves Geelong LNG terminal project

05 Jun

Tamboran advances Shenandoah South project financing

05 Jun

Omega accelerates Canyon appraisal after successes

30 May

Sinopec sets ultra-deep shale gas record in China

09 Apr

The decommissioning challenge: How Australia and the UK can collaborate for success

14 Feb

Risks of subsea operations necessitate project lifecycle assurance

13 Feb

Global bunkering sees steady growth as demand rises

12 Feb

Offshore well integrity risk drives urgency for effective decommissioning regime

11 Feb

The role of Australia’s oil and gas sector shifts as energy markets make new demands

Online Magazine

    Current Cover
  • Login
  • Subscribe

Subscribe

Subscribe to Newsletter

Our Titles

  • Share on Newsletter
  • Share on LinkedIn
  • Share on Twitter
  • Share on Facebook
  • Home
  • Contact Us
  • Terms and Conditions
  • Privacy
© Sage Media Group 2025 All Rights Reserved.
×
Authorization
  • Registration
 This feature has been disabled
 This feature has been disabled until further notice, however you may still register
×
Registration
  • Autorization
Register
* All fields required