Brand Finance has released its inaugural Energy 100 report, revealing the world’s most valuable and strongest oil and gas as well as utility brands for 2025.
Australian energy company Woodside has made a remarkable debut, earning a position among the top 50 most valuable oil and gas brands with an 8 per cent year-on-year surge in brand value to $3.5 billion.
This marks Woodside’s first appearance among the elite since the ranking’s inception in 2015, highlighting the company’s expanding influence on the global stage.
Brand Finance’s market research indicates that Woodside achieved high levels of “brand likability and recommendation among respondents across Asia, underscoring its strengthening reputation, growing customer trust, and solid competitive position in the region”.
Mark Crowe, Managing Director Australia, Brand Finance, commented: “Woodside’s debut in the global oil & gas rankings showcases how Australian-based energy brands are beginning to command greater influence on the world stage.
“Its strong brand likability and recommendation scores globally signal that strategic consistency and stakeholder confidence are key drivers of brand value and global relevance.”
Shell remains at the forefront of the oil and gas sector, retaining its position as the world’s most valuable and strongest brand for the 11th consecutive year.
Despite a 10 per cent decline, Shell’s brand is valued at US$45.4 billion in 2025, reflecting both its enduring market leadership and continued focus on LNG and gas as key growth areas.
In the utilities category, State Grid Corporation of China once again claims the top spot as both the most valuable and strongest brand, with a 20 per cent increase in brand value to US$85.6 billion.
This sustained leadership is attributed to major infrastructure investments, entry into high-demand regions, and an increased focus on clean energy.
Each year, Brand Finance, the world’s leading brand valuation consultancy, evaluates more than 6,000 brands and publishes over 100 sector and country-specific reports.
The Energy 100 for 2025 ranks the top 50 oil & gas brands — collectively valued at US$444.1 billion — and the top 50 utility brands at US$244.5 billion, with the total value of the world’s 100 most valuable energy brands reaching US$688.6 billion.
Brand Finance’s analysis combines large-scale global market research with robust financial metrics to assess drivers of brand strength and value.
The growing prominence of brands such as Woodside underscores a shifting landscape where brand equity and stakeholder trust are increasingly critical in a rapidly evolving energy sector.
